One mistake many marketers make is to divorce Content marketing and SEO techniques. Successful SERP visibility is more of a happy marriage of the two. In order for your clients’ business websites to claim the lion’s share of SERP real estate, the two have to be brought together seamlessly similar to a supportive healthy marriage. A content marketing approach that excludes SEO is like a marriage with an absent spouse, one we know is bound to fail. We can say the same for an SEO approach that excludes content marketing.
Another way to look at it is that without the implementation of SEO techniques, no one will find that arresting piece of content you laboured so hard over. And an SEO approach that ignores content marketing is rendered ineffective.
While there are differences between the two, these differences complement each other’s strategy rather than dividing them from each other. Let’s take a closer look at how these two integral components work together to create a dynamic digital duo:
SEO and keywords
SEO is a mosaic of technical components, one of which is the use of keywords. But SEO also requires content that in addition to keywords take the form of blog articles and website content. For keywords to do their magic, they have to be inserted strategically throughout the copy, whether it be a relevant blog post or a powerful About Us page. Think of content as a practical application of SEO.
SEO and backlinks
Backlinks are what SEO dreams are made of. A dream that is made all the more possible by publishing stellar content.
SEO and optimized websites
This one may be a loose correlation to content marketing because it is so highly technical in nature but it remains true that an optimized website requires content in the form of meta tags, optimized robots.txt and creating a strategic sitemap.
If you are a new convert to content marketing, here is one statistic you will want to take note of: According to the Demand Gen Report (2016) 47% of buyers viewed 3 to 5 pieces of website copy before they engaged with a sales representative.
Digital Resellers Canada offers wholesale SEO services as well as proficient copywriting services by an in-house English-speaking copywriting team. We will elevate the success of your client’s wholesale digital marketing strategies by bringing SEO and content marketing together in happy harmony. To find out more on how our expertise can benefit your business and your client’s brand, speak to one of our consultants today.