Instagram has been an excellent channel for marketers and digital agencies to use for some time. The social media platform has more than 1 billion monthly active users, making it an ideal place for digital agencies and marketers to connect with the right target audiences. As Instagram continues to evolve and incorporate new features and updates, the platform becomes increasingly fit for use as a marketing tool rather than simply a social media platform. A recent newsroom piece from Meta, Instagram’s parent company, announced that Instagram would soon be changing the game when it comes to social commerce by launching the ability to make purchases with payments right from in the chat.
In-Chat Payments Bring Customers An All-New Way To Shop
Instagram introduces a new way for users to shop, allowing buyers and sellers to communicate in real-time. In their chats, users can discuss, request, and collect payments and orders directly from inside an Instagram chat. Rather than finding a seller on Instagram and moving to another platform to make purchases, users can find, browse and make purchases all in one place. With the masses of Instagram users ready for a more convenient online experience, your clients stand to benefit considerably.
A Simpler Process For Buying
In the announcement, Meta described the desire for users to be able to start conversations with the businesses they are about. The goal is to help users find things they love and be able to buy them in a seamless experience from the chat thread. In-chat payments are set to be made via Meta Pay, eliminating the need for users to navigate between websites and pages. With Meta Pay, your client’s customers can easily check out with just a few taps without ever needing to leave Instagram. In-chat payments will provide users with simpler, more secure processing while giving them purchase protection. Additionally, Meta Shops will allow for the creation of seamless online stores for both Instagram and Facebook.
What In-App Payments Could Mean For Your Digital Agency’s Clients
By making it possible for users to communicate directly with businesses they like, there are incredible opportunities for building relationships between businesses and customers. Your digital agency’s clients, especially if they are smaller businesses, may start to see a significant drive in brand recognition, engagement, and sales.
Ready To Outsource Social Media Management?
Digital Resellers Canada works with digital agencies as an outsourced digital marketing business. With our white label services such as copywriting, web development, and social media management, digital agencies can offer their clients even more services delivered faster and completed to the highest standard. As professionals when it comes to outsource social media management, Digital Resellers Canada can help your digital agency’s clients get the most benefit from Instagram and its new features. Interested in learning about what we can do for your digital agency? Contact us at support@globitalmarketing.com.