As a digital marketing agency owner or marketer, you’re well aware of the great imperative role that strategic copywriting plays in turning someone from a warm lead into a conversion. When clients outsource their content writing to you, you know that copy has the power to make your marketing campaign strategy and funnels work, or on the flip side, flop.
While there certainly is an art form to copywriting and a formula that we follow, trends in copywriting do change from year to year and it’s important that you’re well aware of these trends if you want to show proven success in your outsourced digital marketing business. In this blog, we share with you how to get copywriting right in 2023 with these 3 trends:
Create Long-form Copy
Long-form copy, or copy that exceeds the traditional length of a blog post, is becoming increasingly popular. This type of copy allows businesses to dive deeper into a topic and provide more value to the reader. It also helps to establish the business as an authority on the topic. This can be especially beneficial for businesses looking to outsource content writing, as it allows them to showcase their expertise to potential clients.
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Copywriting For Video
Video is becoming arguably one of the most important parts of digital marketing, and it’s important for businesses to consider how to use copywriting effectively in their video content. This can include writing scripts for explainer videos, creating captions for social media videos, and even writing copy for video ads. As video continues to gain popularity, businesses that can effectively use copywriting in their video content will have a competitive edge.
Conversational And Personal Copy
As more and more businesses shift to online communication, it’s important to create copy that feels conversational and personal. This can be achieved by using a more relaxed tone, using personal pronouns, and even including emojis in copy. By creating copy that feels like a conversation, businesses can establish a connection with their audience and build trust, as it simply feels more human.
Staying on top of copywriting trends can be challenging and time-consuming when you have limited resources available to you. Thankfully, our team can help you with that. Our premium white-label digital marketing services are geared towards outsourced digital marketing businesses just like yours to help you scale with ease while we manage all of your client projects.
Reach out to our team to discuss how we can work together to help both your and your clients’ businesses grow.