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CONVERSION RATE OPTIMIZATION

BOOST WEBSITE PERFORMANCE WITH CONVERSION RATE OPTIMIZATION (CRO)!

white label product from Digital Resellers Canada

As a Canadian Digital Marketing Agency, you know that your client’s successes are your successes. You want them to succeed and every product you offer them is geared towards that-whether it’s of your own making or a wholesale, white label product from Digital Resellers Canada.

But what happens when a client’s web design and development team creates a website that doesn’t produce the results they want? It looks great, operates well but simply isn’t converting visitors into leads and those leads into sales.

If this happens, you should know that you can offer them the very latest service from the Digital Resellers Canada: Conversion Rate Optimization (CRO).

CRO - CONVERSION RATE OPTIMIZATION

Why CRO

To put it simply, CRO takes any website, regardless of how it is performing, and carefully assesses its analytics and user feedback information to make recommendations that will improve its performance. No matter what aspect of a website needs improvement, CRO can identify how to achieve it. CRO uses the real data available to understand what improvements need to be made in order for your client to experience the results they want from their website.

The Digital Resellers Canada CRO offering is an intensive 6-month long process that can continue indefinitely should your client desire it. The first half of the process involves benchmarking their website’s current performance, after which several recommendations (more or better copy, redesigning the layout of the website, implementing back-end strategies to improve performance or security) are made. Your agency can carry out these recommendations or you can have Digital Resellers Canada assist you in providing the required services.

Once these recommendations are carried out on the site, the CRO process continues with testing and monitoring to see if the changes have made the desired effect. The CRO process ends with a detailed report on the outcome complete with information on all changes made.

CRO Flow Process

Analytics Analysis

Sessions, Bounce Rate, Exite Rate, Exit Place, Conversion Rate, Average Time on Page etc

CRO Tools

Google Analytics, Crazzy Eggs, Kissmetrics

Website Analysis

Design, Call To Actions, Loading Speed, Responsiveness, Imagery, Color Scheme etc

Content Optimization

Content Length, Placement, Relevance, Quality, Accuracy

CRO Testing

Implementation of CRO, Split Testing of Traffic, More Changes, Comparison with Old Site

Reporting

Comprehensive CRO Report After 3 Months, Implementaion of changes, Month 4 Analysis & Reporting, Month 5 Analysis & Reporting, Month 6 Final Reporting

The Digital Resellers Canada CRO offering is one that every client with a website can benefit from. If you want to add value to your current service offering to clients, CRO is the way to go!