- Posted by Digital Resellers Canada
- On January 5, 2019
In 2019, social media has become a way of life for millions of users. Facebook, LinkedIn, Twitter and Instagram are leading social networks that are used by businesses and consumers multiple times a day. Therefore, using social media as a marketing tool is an obvious solution to increase engagement with your client’s audience. Your clients may need to find the network that fits their target market perfectly though. Enquire now for our social media reseller program.
The differences between some social networks are more evident than others. For example, Facebook is more family-friendly than Twitter. Instagram is just as visual as YouTube; however, as Instagram content is predominantly photographic, YouTube has the benefit of providing information aurally as well as visually.
For your clients to become a well-known presence on a social network, they first need to understand their audience. Who is their audience? To which demographic do they belong? Where would your client’s business gain more traction – LinkedIn or Reddit?
Facebook is the most popular social network. It is a very community-based forum, which allows for large pieces of text, videos and images. For a small business that sells custom-made clothing, accessories or gifts, Facebook is the better option for reaching more people because this client could access people in areas that surround their business.
Twitter is a more fast-paced forum. When users send a tweet directly to a company, they expect a response ASAP. This means that your client’s audience would appreciate regular posting and personal engagement. Twitter is also great for creating momentum. With the use of hashtags, your client can easily find people who are looking for a solution that only they provide.
As mentioned before, Instagram is a highly-visual platform. Instagram’s sole purpose is to share imagery. This social network would be perfect for hair stylists, restaurant owners and pet rescues.
There are many other social media platforms other than Facebook, Instagram and Twitter. Finding the best social platform for your client’s business is as important as creating an online presence. Come to understand their audience, and they won’t waste their time on a platform that won’t improve their business.
Related Tag: Social Media Reseller