Without using an analytics tool such as Google Analytics, it’s like shooting digital marketing in the dark, hoping for hit. Your clients’ campaigns will not benefit at all from going forth to conquer the market without a proper strategy in place that reports to them and you regularly on the failures or successes of your […]

In November 2017, Damian Papworth, CEO of Globital, and Steven Slotow, the company’s director of operations for South Africa, presented a Masterclass on helping the countries digital agencies to improve their sales and marketing efforts and find more success in 2018. The Masterclass was presented in each of the country’s major cities, and was aimed […]

Damian Papworth, CEO of Globital, spent a week in Dubai in October 2017 to lead and facilitate a week of training and workshops with the Pakistan team managers. This was a perfect opportunity for Damian to once-again spend some personal quality time and interaction with this key team of staff. The worthwhile week was spent […]

Instagram has already reached the 600+ million user mark, and is becoming the number one social media platform that all marketers should be focusing more attention to. Instagram promises your clients’ brands huge potential for growth and it can help immensely along the sales route. But before we delve into the amazingness of the Instagram […]

It’s true, Canada tops the world with its per capita usage of Facebook. According to Macleans News Canada, 19 million people log onto Facebook every month, and a staggering 14 million check their newsfeed every day. So what does this mean for agencies? And more importantly, how can you, as an agency use this information […]

One of the factors that point to the success of a website is site speed optimisation. Poor website performance has disastrous consequences on the bottom line of a client’s brand. One such factor that kills website performance is the torturous wait for a page to load. Patience is not a virtue when it comes to […]