- Posted by Digital Resellers Canada
- On May 25, 2019
There’s a gap in the use of social media for digital marketing.
On the one hand, you have business-to-consumer (B2C) companies generally taking to the platforms like fish to water. On the other? Business-to-business (B2B) companies simply aren’t quite there yet.
This isn’t because there are no viable opportunities for B2B growth on social media. The problem is that many digital marketers don’t exercise the patience and innovation that social media marketing requires. But why would you neglect a platform that’s waiting for you to take full advantage of it? In this blog, we outline four key steps that can pave the way to successful social media strategies and campaigns for your digital marketing clients.
Step 1 – Set Clear Marketing Goals That You’ll Work Towards
The first step is to take a scientific approach to goal setting. Identify objectives that you can measure – such as generating leads, improving sales, or boosting brand awareness and audience engagement. This way, you can work towards specific targets that you and your client have set together, and keep tabs on your progress so that you’re not only kept accountable, but can also demonstrate the efficacy of the efforts you’re making and show clearly where your client’s spend in generating results.
Step 2 – Pinpoint the Target Audience & Reach Out to Them
There’s nothing more important than knowing exactly who you’re talking to. Dedicate resources on your team towards market research so that you can clearly define your client’s target audience. Once you know this, you can use the information as a reference point for the language, imagery, and other types of content you publish to them on the various social platforms.
Step 3 – Focus on the Social Media Platform that Best Fits Your Client’s Needs
Each social media platform exists for a particular purpose and which one you choose to prioritise will depend on what you’re trying to achieve. Try putting up content on different platforms and compare the results. This will give you a good idea of what goes where.
Step 4 – Track Progress & Refine the Process
It’s not enough to just post content online and leave it there. Make sure you monitor the analytics of each piece of content you put out there so that you can reach your client’s audience in the ways that best suit them.
Every journey is different, but it helps to have a tried and tested roadmap. As a digital agency, your top priority should be to find all possible avenues for reaching potential customers. There’s no such thing as a dead-end – alternative routes abound. At Globital, we can help you find them. Contact us today.