As 2016 draws to a close, digital marketers will be looking to prepare for what changes and SEO trends 2017 may bring to the digital marketing industry. The face of digital marketing can transform at lightning speed which is why keeping abreast of trends allows you to remain on top of your clients’ online marketing campaigns.
What does 2017 hold in store for digital marketing and in particular SEO? Here’s our 3 trends that as experts in digital marketing we are advising our partner agencies to look out and prepare for:
- Leverage of Mobile Search
Mobile searches have been a huge influencer of digital marketing this year with the trend set to continue into 2017. As usual for all SEO-related techniques, we take our cue from search engine giant Google. Google’s ongoing focus on their ‘mobile-first’ strategy will concentrate on how ads display on smart mobile devices. Digital marketers and users can expect changes made to ad texts as well as how they appear.
- Accelerated Mobile Pages Optimisation
Accelerated Mobile Pages or AMPs are website pages that offer a quick upload speed. With the dominance of mobile search in 2016, digital marketers will need to continue to pay attention to optimising their clients’ websites for improved usability and enhanced engagement. Use of Google’s AMPs is one such suggested method to improve optimisation. A Google study shows that as high as 53 percent of searchers will navigate away from a site that does not load in three seconds.
- Unprecedented Growth of Voice Search
If mobile-device-activated search is considered a dramatic digital development, voice searches are much more so. Again, Google points to this growing trend saying that 20 percent of searches made on mobile devices were voice initiated. The introduction of Siri, Cortana, Google Voice Search/Now and Google Home has motivated people to use voice search with digital marketers having to optimise website content to support this trend.
With trends like these just over the horizon, it’s more important than ever for digital marketing agencies like yours to adapt your efforts and ensure that they’re on point with the industry. If you’re ever uncertain whether you’re hitting the mark, don’t hesitate to reach out to us and we’d be happy to discuss your digital marketing strategies with you and see how we can help.